jock - Coherent Creative - Page 2
Coherent Creative, Brand Consultants, Branding without the bullshit. Helping small brands become bigger, more successful brands.
Advertising, Branding, App Development, Brand Engagement, Brand Consulting, Brand Consultant, Brand Guidelines, Brand Strategy, Corporate Identity, Corporate ID, Identity, Copy, Copy writing, Copywriting, Communications, Content Development, Digital Strategy, Digital Marketing, E-Commerce, Email Marketing, Exhibition Design, Graphic Design, Internal Comms, External Comms, LinkedIn Marketing, PPC, SEO, Photography, Presentations, Promotional Merchandise, Social Media, Video, Web Design & Build
1
archive,paged,author,author-admin,author-1,paged-2,author-paged-2,qode-social-login-1.0.2,qode-restaurant-1.0,ajax_fade,page_not_loaded,,select-theme-ver-4.6,wpb-js-composer js-comp-ver-5.5.5,vc_responsive
One of the biggest mindset changes you can make is reframing something you have previously considered as a "cost" to an "investment". Costs are a pain. An unavoidable, annoying part of doing business. Investments, however, should yield value. Investments should deliver a return. That makes...
Comedian? Of course. Magician? Kind of.* Master of branding? Huh?
Think about it for two seconds, and it's pretty obvious. Every time someone sees a fez, they think Tommy Cooper. By adopting something as simple as a distinctive hat, Tommy Cooper immediately stood out, and became...
Branding is as much about what you DON'T do, as what you DO do.
(Cue Bart Simpson saying "He said do-do!") But it's true. When you're in business it's easy to try and be 'all things to all people" and offer as many services as possible...
February 28, 2021
In
Technology
By
jock
How I wrongly predicted the death of the QR Code
About four years ago, give or take, I had a conversation with a colleague and remember authoritatively stating that the QR Code was dead. Old tech. Had it's day. We had been using QR codes for...
February 24, 2021
In
Freelancing, Security
By
jock
This wasn't going to be today's post.
I had one, nearly ready to go about reframing.
But I dodged a bullet yesterday. Metaphorically of course. Walton-on-Thames is quite a peaceful sort of town, although it has it's moments. But I was very nearly the victim of a...
February 16, 2021
In
Branding, Packaging
By
jock
Happy Pancake Day! It's really crêped up on me this year! (Sorry) Maybe that's puncake day… I've seen some crackers today, but the award has got to go to The Blood Transfusion Service "There's no BATTER day to book an appointment and donate" – and...
February 12, 2021
In
Uncategorized
By
jock
It's my ongoing mission to have any excuse to celebrate this year – and I'm not going to miss out on Chinese New Year. I'm actually a bit miffed that I missed Imbolc – the traditional Cletic festival that marks the beginning of Spring –...
February 3, 2021
In
Branding
By
jock
And as anyone who's paying attention will notice – we're actually three days into February.
So, 2/3rds of the way through the Winter by my reckoning. (I know there are different ways of calling it, but for me, Winter is December/January/February). At the moment it feels...
January 5, 2021
In
Coronavirus
By
jock
NINE things I learned during ONE tough year.
No one will deny 2020 has been a challenging year for most of us. But in adversity, many of us have found new strengths, and new ways of doing things. I wanted to share some of the things...
December 23, 2020
In
Coronavirus
By
jock
I'd like to take the opportunity to wish clients past and present, and yet to come (see what I did there?) a VERY Merry Christmas, and a Happy, HEALTHY & Prosperous New Year.
Let's all bounce back strong in '21! (If you don't know the story...
